What are Google Ads (PPC)?

Google Ads, also known as Pay-Per-Click (PPC) advertising, is a powerful online marketing tool that helps you reach potential customers exactly when they are searching for your products or services. Unlike SEO, which takes time to build organic traffic, PPC delivers immediate visibility on search engine results pages. By bidding on keywords relevant to your business, your ads appear at the top of Google search results, driving targeted traffic and increasing conversions. Our team at Binary Bros specializes in creating and managing high-performance PPC campaigns that maximize your return on investment.